PRIMIENCE hair color was developed by SHISEIDO's makeup and hair artists based on a concept borrowed from cosmetics.
Just as makeup softens the appearance and makes use of color to enhance the facial features, PRIMIENCE controls hair color and brings out the hair's natural shine.
Incorporating Skincare Technology Into Hair Color
SHISEIDO applied its cutting-edge skincare technology and its in-depth knowledge gained over the years through conducted research on Asian skin and hair to develop a unique hair color that brings out the shine and texture of hair like never before.
Strong and deep red
Strong and deep orange
Strong and deep matte
Strong and deep ash
Strong and deep violet
Strong and deep beige
Multi Color Group
Color cream: 80 g
- Offers a diverse set of colors ranging from natural to light tones
- Clear, rich colors can be achieved